User experience principles

“Do less than your competition to beat them… Take what ever you think your product should be and cut it in half… Start off with a lean, smart app and let it gain traction. Then you can start to add to the solid foundation you’ve built.”
37 Signals (2006)

“Google doesn’t set out to create feature-rich products; our best designs include only the features that people need to accomplish their goals… Our hope is to evolve products in new directions instead of just adding more features.”
Google (Ten principles that contribute to a Googley user experience www.google.com/corporate/ux.html)

“The simplest way to achieve simplicity is through thoughtful reduction. When in doubt, just remove.”
MIT Professor John Maeda (2006)

“Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features”
Steve Jobs